Fifth Normal Form - A website for Michael Crooke


MC at Press ConferenceFifth Normal Form is Dr. Michael Crooke's website and is for students, press or anyone interested in learning more about his work and consulting.

Learn more about Michael's business strategy work, find links to relevant information or post a question in the forums.  His dissertation for Claremont Graduate University is also available for downloading.

Trust Across America™, a think tank dedicated to unraveling the complexities of trustworthy business behavior has placed Michael on the Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.

 

Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty

"A maniacal dedication to authentic purpose is what separates the strong from the weak in the competitive brand landscape.

Customers become advocates of brands because they develop an emotional connection with their core purpose. Brands that elicit advocacy provide a value beyond just product quality and experience. This connection is something that deserves analysis, as it is the foundation of true loyalty."

Read the entire Graziadio Business Review Article by Micahel Crooke and Craig Wilson

 
 

The Macro Environmentalist


pepperdine_magazine
"Long-time conservationist Michael Crooke inspires CEOs of tomorrow in the Graziadio School's SEER program.

With public trust in big business on the decline, Fortune 100 company boardrooms are buzzingp about corporate social responsibility (CSR) and its benefits to the public sphere. At its core, CSR favors the triple bottom line model, which prioritizes the macro-values of people, planet, and profit. While companies are applying the ethics-based principles in their strategies to improve quality and revenue, veteran environmentalist and eco-entrepreneur Michael Crooke has elevated the philosophy in Pepperdine classrooms."

Read the article by Gareen Darakjian in the Pepperdine Magazine. 
 

The Eco-Friendly Academic

"Sustainability’s gone from fringe to mainstream, says Michael Crooke. As the former CEO of eco-driven outdoor apparel companies such as prAna and Patagonia, Crooke is now delighted to continue to be a part of that movement as an academic. Last summer, he joined the faculty of Pepperdine University’s Graziadio School of Business and Management in Los Angeles as a visiting professor. He helped to coordinate the launch of the school’s new Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Practice program and now teaches courses on strategy, leadership, and corporate social responsibility."

Read the entire BizEd article by "Tricia Bisoux"
 

What Is Fifth Normal Form?

Fifth normal form (5NF), also known as Project-join normal form (PJ/NF) is a level of database normalization designed to reduce redundancy in relational databases recording multi-valued facts by isolating semantically related multiple relationships. A table is said to be in the 5NF if and only if every join dependency in it is implied by the candidate keys.
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